The 2021/2022 Festive Season commonly runs from about 15th Dec – 10th Jan. But at The Milkwood Collection (TMC) we had an incredible Peak Season which began around the 4th of December and it is still in full swing – we could not be more grateful for the support from all of our guests! To add to the positive news, Destination Think made the best announcement, which we already knew in our hearts. Below is what was published…
Tourism Sentiment Index (TSI) – a travel data intelligence solution created by acclaimed destination marketing agency Destination Think – has released Leading Places: The 100 Most Loved Destinations Around the World for 2021, with Knysna ranking in the top 20 at #19, Stellenbosch #23, Hermanus #41, and Cape Town #54.
Welcoming the announcement Western Cape Minister of Finance and Economic Opportunities, David Maynier, comments: “For three Western Cape towns and the Mother City to be identified in the top 100 most loved places in the world – following a global consumer sentiment analysis – is an outstanding achievement. The last two years will go down in history as the most challenging years thus far for the global tourism sector, and the rankings demonstrate that Cape Town and the Western Cape is a world-class destination and a firm favourite on the global travel bucket list.”
Destination Think concluded the TSI rankings through an intensive data study – analysing more than 1.6 billion online conversations and content pieces publicly available about 21,330 global destinations – to identify the 100 ‘Most Loved Destinations’. Tourism Sentiment Index is cutting-edge technology that applies the power of artificial intelligence to the challenge of deciphering sentiment from human expression. This technology produces a novel metric for destination marketing known as the Tourism Sentiment Score®.
With the rankings confirming the destination’s popularity globally, Cape Town and the Western Cape was also very popular locally this past festive season, with domestic visitor numbers tripling between November and December 2021.
We’d like to thank our regular local and international guests for coming back this season and filling the resort with such warm and wonderful festive energy. You transformed the property into the true meaning of ‘holiday spirit’ and it was a joy to see all your smiling faces and hear the laughter and excitement of all your children. We’d also like to extend a huge TMC welcome to our new guests who stayed and we hope you will return for many years to come.
If you have yet to visit Knysna, now is the time! Ranked at Number 19 in the world you are only a click away from booking a bucket list experience and there is no better location than the iconic Knysna Heads which is where Under Milkwood Resort and our beautiful exclusive villas are situated. Only meters from the blue waters of the lagoon – it’s a beachgoers paradise and we look forward to welcoming you in 2022!
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